SecondMenu

Fascinating Food Science

At SecondMenu we’re fascinated with the intersection of food and technology, so we were thrilled when one of our associates (a real life Food Scientist) showed us how he uses Google Trends to analyze the food landscape.

If you are a restaurant owner, a grocery store owner, a product developer or just an avid foodie, Google Trends is a fascinating and important way to keep abreast of how peoples tastes are changing.  If you are involved in the restaurant or food business, it can also be an invaluable tool to rework your menu, entice your customers, better allocate your resources and stay one step ahead of the competition.

Using Google Trends to analyze the food landscape is as simple as thinking about food trends and the keywords that go with them and using the trends tool to test your assumptions.  Here are 10 massive food trends that everyone in the food industry should be watching:

Fish Tacos

Virtually unknown in 2005, search inquiries about Fish Tacos have exploded in the past 5 years.
Read the rest of this entry »