SecondMenu

A wine bottle with a QR code instead of a label.  QR code usage is exploding, but are merchants using them as effectively as the could be?

Yesterday we tweeted about a NY Times article ’Out on the Town, Always Online’ which talked about how folks are increasingly plugged in, even while they’re out ‘being social’ with their friends.  Of course, a lot of this social activity is focused around food and restaurants which is part of the reason we’re building SecondMenu.  

The Digital Dining Experience

As a restauranteur, one of the questions you should to be asking is how can I engage digital natives throughout the digital dining experience?  I would argue that the digital dining experience begins when a customer goes online to look for a place to eat, and ends when they write a review of your establishment and post it online in some capacity.  We will write a separate post about the ‘digital dining experience’, but what I want to address in this post is whether the QR code is an integral part of this process.

Read the rest of this entry »