(Taken with instagram http://instagr.am/p/IP1TjACHcu/)
Archive for Photo
Putting it all together
(Taken with instagram http://instagr.am/p/IP1TjACHcu/)
Chalkboard Menu QR codes!
We know there are some crafty chalkboard artists out there! You can render Baskerville, Times New Roman and even Helvetica Neue in chalk perfection…but can you draw a scannable QR code in chalk??
Here is my quick Photoshop mock-up. Send us your photos of the real thing and we’ll add them to the SecondMenu blog!
Two new films for Foodies!
In the last couple of days I’ve had the pleasure of discovering two fantastic looking documentaries that should pique the interest of Foodies everywhere.
The first film, titled Hungry, is “a journey into the world of competitive eating”. It features world eating contest champion Takeru Kobayashi who among other things lays claim to eating:
69 hot dogs and buns in ten minutes, 97 hamburgers in ten minutes and 89 tacos in ten minutes.
Hungry is currently attempting to fund post-production via Kickstarter, so check out the trailer and if you like what you see you can even get a VIP invite to the premier of the film in New York or LA.
JIRO DREAMS OF SUSHI is “the story of 85 year-old Jiro Ono, considered by many to be the world’s greatest sushi chef.” I watched the trailer for this yesterday and it looks absolutely delightful. Hitting up your favourite sushi restaurant and then checking out this film would be a fantastic way to spend an evening. Check out the trailer, but not on an empty stomach!
Cod Roe Pasta Sauce – A Modest Proposal
Around the world, fish roe is consumed as a delicious delicacy and a fantastic source of Omega 3. This commercial for Japanese cod roe pasta sauce is a bizarre and mildly terrifying homage to this tradition.
Toasting the end of a great year. Happy holidays to all!
(Taken with instagram http://instagr.am/p/a9280/)
Toasting the end of a great year. Happy holidays to all!
Our brand new website even works on IE7!
via Instagram http://instagr.am/p/aVfsV/
Our brand new website even works on IE7! (Taken with instagram)
10 Massive, Multi-year Food Trends You Should Know About
Fascinating Food Science
At SecondMenu we’re fascinated with the intersection of food and technology, so we were thrilled when one of our associates (a real life Food Scientist) showed us how he uses Google Trends to analyze the food landscape.
If you are a restaurant owner, a grocery store owner, a product developer or just an avid foodie, Google Trends is a fascinating and important way to keep abreast of how peoples tastes are changing. If you are involved in the restaurant or food business, it can also be an invaluable tool to rework your menu, entice your customers, better allocate your resources and stay one step ahead of the competition.
Using Google Trends to analyze the food landscape is as simple as thinking about food trends and the keywords that go with them and using the trends tool to test your assumptions. Here are 10 massive food trends that everyone in the food industry should be watching:
Fish Tacos
Virtually unknown in 2005, search inquiries about Fish Tacos have exploded in the past 5 years.
Read the rest of this entry »
Does your restaurant need a QR code?
A wine bottle with a QR code instead of a label. QR code usage is exploding, but are merchants using them as effectively as the could be?
Yesterday we tweeted about a NY Times article ’Out on the Town, Always Online’ which talked about how folks are increasingly plugged in, even while they’re out ‘being social’ with their friends. Of course, a lot of this social activity is focused around food and restaurants which is part of the reason we’re building SecondMenu.
The Digital Dining Experience
As a restauranteur, one of the questions you should to be asking is how can I engage digital natives throughout the digital dining experience? I would argue that the digital dining experience begins when a customer goes online to look for a place to eat, and ends when they write a review of your establishment and post it online in some capacity. We will write a separate post about the ‘digital dining experience’, but what I want to address in this post is whether the QR code is an integral part of this process.